Playful, chic and feminine, this season’s offering from Alice McCall has something for just about every summer occasion.
Whether you’re exploring the white-washed streets along the Mediterranean coast, dining over a glass of wine at a luxury resort in the Caribbean or simply enjoying a refreshing cocktail atop one of Toronto’s many rooftop patios, the summer months usually bring about feelings of freedom, innocence and laughter.
The sensations that come with the warm weather intoxication is exactly what the playful, chic and feminine designs of Alice McCall embody. From the dreamy designs to the incorporation of intricate patterning details, the brand’s current seasonal collection seems to resonate with the little girl that lies at the heart of us all.
Following the success of her debut show at Mercedes-Benz Fashion Week earlier this year, the Australian designer has become one of the hottest names in fashion – and for good reason. Season after season, she’s gone with everything from delicate hand embroidery to developing custom in-house laces. Her signature style has caught on like wildfire, becoming adored by some of the biggest names in entertainment, from Alison Brie and Rachel Bilson to Jennifer Lopez and Beyoncé.
Her use of a bright pastel palette and incorporation of colour into her pieces are as Australian as the sunny beaches, deep blue waters and coral reef of the “Sunshine Coast.” The in-demand designer has turned her creation into one of Australia’s hottest exports. From the cuts and colours to the fabrics, Alice has shown that she’s willing to take risks with her designs, contrary to many of her peers in the fashion industry – and it’s what has earned her a global cult following over the years. Expect fluttery tulles, frills and embroidered blooms, reworked into modern silhouettes that radiate the feeling of a graceful Australian summer.
Now, the Alice McCall brand is synonymous with playfulness, elegance and flirtiness. The designs are pretty and feminine, yet chic and bohemian at the same time. They’re instantly recognizable without being too flashy. When it comes to her newest offerings, Alice McCall is the go-to for any situation or event the modern sophisticated woman could possibly find herself in.
The high-waisted Notorious Shorts Crème are a breathable linen and cotton blend perfect for a strolling the city streets on a hot summer’s day, while the Pina Colada Top in nude is made of a pleated fabric with bell sleeves and gives off that inescapable airy feeling of freedom and innocence. Similarly, the Signed Sealed Top Shell and Hello Dolly Skirt is a perfect way to exude that elegance while keeping it chic, comfortable and casual.
For the trendier, the Lovely Dress in cream and cobalt is a fantastic option to stay on top of fashion’s current obsession with sheer, while also staying cool and comfortable. The Everybody Knows Black Dress is another option that exudes a subtle elegance that’s perfect for the next girls’ night out or semi-formal outdoor event.
Alice McCall designs radiate a certain feminine, delicate and flirty feel that’s perfect for enjoying the warm weather. She’s identified her own niche to create playful, yet wearable pieces with a focus on intricate detailing. No matter the occasion, Alice McCall has something fun for every woman.