In a world of constant trends, Max Mara provides the timeless and sophisticated style that will wear well this fall.
Since it was founded in 1951, Max Mara has sought to dress women so that they could go out into the world and be successful – a radical idea for the time period.
Led by Achille Maramotti, Max Mara was one of the first luxury brands to use the aspirational image of a working woman, rather than a lady of leisure. Fast forward nearly seven decades and the discreet family-operated label has remained true to these same principles of independence, resilience and intelligence. In an era of #MeToo and #TimesUp, there is certainly lots to be said about feminism and fashion today, but the truth is that Max Mara has been pushing the boundaries under the radar since day one. The label continues to break barriers to this day, as they recently became the first brand in Milan to send a model down the runway wearing a headscarf.
Established in the city of Reggio Emilia, Max Mara continues to embody the Italian craftsmanship and quality that has made it so beloved. The designs are simple and graceful, exuding a womanliness and elegance that never goes out of style. The classic detailing isn’t the most flamboyant or maximalist, but rather seek to make a statement in its modern design, tailored style and keen attention to detail. Max Mara is for headstrong and confident women who want to seize the day.
Whether you’re running late to your afternoon meeting, strutting around the downtown core or on your way to date night, Max Mara has come to epitomize what autumn fashion should be for the contemporary urban woman. Timeless, functional and versatile designs with exceptional quality, Max Mara makes for a sophisticated and resolute fall seasonal look. With the temperatures already beginning to drop, it seems just about time to restock on some key pieces to wear this autumn (consider it the grown-up version of back-to-school shopping).
Since conceiving the label, Maramotti first sought to provide a tradition of tailoring, craftsmanship and high-quality materials to women’s outerwear. From ladylike camel coats to the latest in furry trends, Max Mara has worked hard to keep their signature DNA within its outerwear, while still managing to give things a modern twist. Many of the designs consist of muted colours, discreet detailing and perfect tailoring that add up to an effortless and timeless look.
The seasonal collections put forth by Max Mara are based on timeless designs that transcend years and even generations. The coats are crafted with the utmost care and detail typical of Italian workmanship, tossing plush knits and fluid fabrics into sleek silhouette with sharp lines. The bespoke and refined designs are perfect for strolling the streets in style.
Most haute couture brands out there have a magnetic, usually maximalist personality attached to them. It’s hard to think of Chanel without also picturing Karl Lagerfeld or Versace without Donatella, but in many ways, this is fitting for Max Mara. The family-operated business brings out the best in the eternal appeal of Italian fashion as the leaves turn colours, while embodying its own resilient and intelligent spirit that remains in harmony with the times.