Personified by Kristina Bazan and the French Riviera, APM Monaco fuses contemporary fashion with sophisticated jewellery.
There are few fashionistas that are as universally admired as the gorgeous, sophisticated and worldly Kristina Bazan. Equal parts stylish and cool, she’s risen from a student expressing her creative interests to one of the most prominent “It Girls” in fashion, now amassing over 2.2 million followers on Instagram.
The 24-year old Swiss beauty now finds herself as the face of APM Monaco. Considering her strong sense of creativity, elegant style and appreciation for all things luxury, Kristina perfectly embodies the refined personality of the distinguished jewellery label.
Named after founder Ariane Prette when she established the label 1982, APM Monaco has roots that are deeply influenced by the joie de vivre of Monaco and the French Riviera. Ariane quickly made a name for herself producing many beautiful pieces for some of the biggest names in the jewellery business. It wasn’t long, until the brand made the move towards design-focused jewellery with the aim of preserving Ariane’s legacy of quality and intricate pieces.
Current creative director Kika Prette, daughter-in-law of Ariane herself, continues to push this legacy forward greatly inspired by her native south of France lifestyle. APM Monaco is the epitome of 30 years of traditional handcrafted diamond, silver and pearl jewelleries that transcend generations.
Today APM Monaco continues to be synonymous with timelessness, as the high-quality construction and compelling designs make a statement in its simplicity and classic beauty alone. At the same time, the brand has infused that enchanting and extravagant flair of Monaco within the essence of its jewellery, remaining precisely on-trend and fit for the modern day.
From Audrey Hepburn and Jane Birkin to Princess of Monaco Grace Kelly, the style that roams freely throughout the French Riviera has remained largely unchanged for the better part of many decades. Between yachtfuls of the rich and famous, effortless demeanor and extravagant taste, it’s the glamorous lifestyle that sweeps over Monaco is what the label so successfully encapsulates.
It seems as though APM Monaco couldn’t have chosen a better face of the brand than Kristina Bazan who perfectly exemplifies this sense of style that seamlessly merges contemporary fashion with sophisticated jewellery. She’s beautiful, she’s intelligent and she has great style – the true essence of an APM Monaco girl and of the exclusive French Riviera. Indeed, Kristina always seems to be two steps ahead of the curve and has come to define what an influencer and trendsetter means in the absolute truest sense (recently she’s even become an author and is now diving into her own musical career).
The elegant designs of APM Monaco are modern and playful, yet stand the test of time – a piece that will truly remain core to your heart for years to come. Add the signature touch of Monégasque sophistication and you have a staple that hits home in all the right places.
The perpetual feel of the range of silver jewellery make for the perfect touch of sophistication in the form of a subtle that will enhance outfits of all occasions. With the label’s knack for producing pieces that are worthy of the modern everyday, there are also a number of chic necklace, rings, bracelets and earrings that resonate well with those who appreciate quality, craftsmanship and elegance – three ingredients of the modern woman.
As epitomized through the charming and graceful Kristina Bazan herself, APM Monaco successfully walks the tightrope between timelessness and trendy. The expansive range of jewellery are best described as “modern heirlooms” in the truest sense that can be worn everyday or dressed up – without skipping a beat.