With so much talent emerging out of Australia right now, we’ve rounded up the seven fashion brands that you should absolutely have on your radar.
While Australia probably isn’t the country you think of when it comes to an illustrious history of fashion houses and famed designers, it’s always had its own personality and point of view – something which isn’t easy to come by. From the playful designs of Zimmermann that are meant for enjoying every last moment under the sun to the masterful tailoring of the Alex Perry, the Land Down Under has produced a number of brands and designers worth recognizing. Here are seven Australian fashion brands that you should know in 2018.
With a strong design focus on incorporating experimental designs to dictate future trends, C/Meo Collective often finds itself one step ahead of the curve. In the pursuit of fashion innovation, C/Meo Collection has carved out a unique visual aesthetic using directional prints, premium fabrics and eye-catching silhouettes. From the utmost simple and basic silhouettes, the brand injects a sense of personality into them, with the result being collections of pieces that fit effortlessly into any wardrobe and make the right kind of statement. It’s no wonder their designs have been seen on a legion of notable celebrities including Vanessa Hudgens, Gigi Hadid, Emma Roberts and Kourtney Kardashian.
Through a sensitive utilization of colour and texture, as well as an innate understanding of fabric and its applications, Toni Maticevski has been widely regarded as one of the most technically skilled fashion designers in the world. For the better part of the last two decades, the Melbourne-based designer has continued to tinker with the most precise of tailoring and structure. In looking both to the future and the past, the artful silhouettes of his eponymous brand seek to embody just the right amount of femininity, romanticism and elegance – a combination that continues to turn heads in 2018.
Founded by sisters Nicky and Simone, Zimmermann fuses a wide variety of influences that range from bohemian to sporty – making it the perfect choice for just about anybody who wants to embody the careless nature found along the shores of the Golden Coast. With a fondness for eye-popping colours and detailed prints, the high-impact nature of the designs are further enhanced by an aura of breathability and flounce. The elegant silhouettes have an aura of fluidity, which can be seen in every bow, shoulder pouf or breezy floral dress.
Based between Paris and Sydney, Ellery was founded by none other than Kym Ellery – one of the most exciting designers to come out of Australia in recent years. With seventies-inspired tailoring, a garment from Ellery is undoubtedly known for its innovative use of fabrics and its exceptional cut. Ellery is constantly looking to push the boundaries of what’s accepted in fashion and is always looking to the past to re-invent silhouettes with a decadent approach centred around the masterful cuts. Seen on style icons Rihanna, Cate Blanchett and Elle Fanning, the result feels sculptural, yet undeniably wearable, modern and flattering.
Following the success of her debut show at Mercedes-Benz Fashion Week in NYC earlier this year, Alice McCall has become one of the hottest names in fashion. Her eponymous brand has become synonymous with playfulness, delicateness and ultimately femininity – think intricate designs of fluttery tulles, frills and embroidered blooms weaved into a modern silhouette with a bright colour palette. The sensations that come out with the warm weather intoxication are exactly what the dreamy, chic and flirty design of Alice McCall embody, and it’s not hard to see why she’s become a favourite of some of the biggest celebrity names, including Jennifer Lopez and Beyoncé.
As a 23-year old graduate from the Sydney Institute of Technology, Dion Lee went on to start his eponymous brand in 2009. Nobody, not even Lee himself, could predict that nearly a decade later Lee faces renowned celebrity status throughout Australia. Through a unique combination of experimental construction and traditional tailoring, Lee’s designs aim to exude a certain intelligent sensuality that displays his understanding of the female body, while through playful use of textiles, he provides beautiful embellishments.
After more than two decades in the industry, Alex Perry is still thriving as one of Australia’s hottest exports in the world of womenwear. Season after season, the couture designer displays a deep knowledge for the female figure and form, going back to his atelier founded in 1992 that specialized in custom-made designs specifically for galas and event dressing. To put it simply, Perry understand how to make a woman feel glamorous and give any party girl a fresh touch of sophistication.